Category Archives: Marketing Communications

Uni Assignments for Strategic Marketing Communications

It’s over !

Ever get that feeling ?  You know the one…. THANK GOD that’s over.    Well. I need to be honest I have been building up to that feeling for the past week… last week of lectures, last week of assignments and last week of juggling tight deadlines.

We all need a breather every now and then… and after what feels like a very intensive 13 weeks  I get to enjoy a bit of sunshine before starting another Uni paper…. OH NO… here we go again !    Ever get that feeling ????

Go Wild

This weeks advice is GO WILD.. really let loose with your creativity.

Sometimes you just need to start doodling and scribbling and things start happening.  You don’t have to be a graphic artist or even an artist.

Take a look what happened when I started on Wednesday… all of a sudden I got some clarity out of the scribbles and sway I went… OK a glass of wine helped too!  Assignment 3 The Creative Phase

Stop Shouting Meaningless Messages at Me

My message today is have a strong message, keep it brief.. don’t dribble !

Thats all… nice and brief.

If you want to know more about understanding your Target Audience, which then leads into creating a strong, effective message for them –  check out my

Assignment 2 Target Market Analysis

I am late

Running late againOK…I am late… lately I am often late… I hate when other people are late for me, but when I am late it is always with good reason!

I just finished my first assignment for Integrated Marketing Communications…  man that was nearly late.. I just made it!

Lately, here’s what happened to me:

  • I have been living in South America for 6 months since Feb 2011…in Buenos Aires on an International Student Exchange.  It was fantastic.. it suited me.. they are always late there and they don’t mind.  They’re night people, they go out late and they sleep late. They don’t bother with excuses.. they just say “I am late”  In fact most of the time, they don’t even know they are late. if you live life spontaneously and don’t plan, well then you can’t be late – cause you have no time frames to keep to. SIMPLE.
  • I am four weeks late starting Semester 2 at UNITEC where I study Marketing.  I love it.  I have found my thing in life.
  • I am late handing in 3 other assignments.  I call that pressure.

Whats the point of this message: If you’re running late, in our Western World, you’re under pressure.  Its hard to focus – so you can’t complete things in time.  You also hit that Delete button pretty quick in your InBox.

How does this relate to Marketing?  We need to stop bombarding people with pointless messages they don’t want, it doesn’t work and it makes them late, they get annoyed and they don’t buy your product or use your service.

Thats all ..I gotta go I am late for breakfast.